Display Marketing
with COLOR BUSINESS CARD

At the beginning of 1990, when only a few people had heard of plastified visiting cards in credit card form 85 x 55 mm, these novel and colourful advertising instruments were already in the process of building up a market in Germany. The inventor of this, at that time revolutionary visiting card, was AMERICAN CARD SERVICES CORP with home office in Washing- ton D.C. USA. The European office was situated in Kaarst, near Düsseldorf and was a 100 % subsidiary company of the US Corp with the same name.

CCD LTD was assigned by Bob Hendricks, at that time General manager of American Card Services Germany, to develop a new marketing concept for completely new markets and applications for the colourful " plastic cards".

Based on our ideas and market analyses, new strategies and application fields were created for the increasingly popular and handy plastic cards. New expressions appeared such as: Menu, Pizza, Beer or Bread Pass. In the meantime not only the plastified cards, but even the special expressions such as Pizza Menu Pass etc. have found countless imitators. It was simply impossible to patent this marketing idea!

The market is immense and almost inexhaustible; in the meantime nearly all rabbit breeders' associations, automobile garages. supermarkets etc. can boast a membership, bonus, customer or advertising card.

The manufacturing process of our plastified cards is marked by its excellent quality with regard to colour technique, crease resistance and adhesion of the laminate to paper. Card printing is carried out by means of the offset method, the quality of which cannot be compared with cards prepared by colour copying or ink jet printers. The laminate is thermodynamically applied by means of professional high-pressure laminators and even after lengthy periods of time does not detach itself from the printed paper - as is so often the case with colour copied cards!

DISPLAY-MARKETING, an interesting concept for promoting services or products via Color- Business-Card. Ideal display locations would be post offices, hotel reception or bank info desks. The "locations" are rented at an annual fixed fee. The ideal tenants would be service enterprises, handicraft businesses and/or trading companies.

This concept offers interesting perspectives and earning possibilities on a part or full time basis.